Hong Kong: Where The World Comes To List (mini-campaign)
Hong Kong is #1 in global IPOs. I was project manager for a social media promotion video, which I wrote, shot, edited and created motion graphics for.
The video greatly exceeded expectations, and it became the basis for a mini-campaign. The video and its visual elements were incorporated into social media posts, website banners and graphics, powerpoint presentations by executives, and also looped on giant indoor and outdoor LED screens. It has become a key visual for HKEX and is now played at the start of every ceremony for a new stock listing in Hong Kong.
To complete this project we only spent $50 — the cost of licensing the music.
Main English version
Resized version to play at IPO ceremonies on a 36’ indoor LED screen.
Mandarin Chinese version with different messaging for Mainland China audiences.
Repurposed to play on two outdoor LED screens outside the stock exchange.
PRESENTATIONS
I created slides for use in presentations by senior executives.
English version
Cantonese version
Mandarin Chinese version
WEBSITE BANNERS
I repurposed the images to create banners and graphics for our Group and Market websites.
